Verizon 5G Super Bowl Stadium
Super Bowl Activation
Client: Verizon & NFL
Agency: Momentum Worldwide
Prod Co: Tool Experience
Activation, Event Logistics, 3D, VR/AR, Installation, Sensory, Gamification, Performance, Projection Mapping, Video Content, Spatial Audio, 360 Video
To showcase the future of 5G and its impact on the NFL, we created a unique interactive activation in Miami's Bayfront Park for Super Bowl LIV.
The activation synced dome-projected content with a Unity app running on fifty 5G phones within the space. NFL fans were able to experience football in a way never seen before as the app put the power of 5G into their hands, displaying how augmented reality, volumetric replays and 4K multi-camera views will change the future of the sport.
Read more about the project on Tool's website.
How Verizon’s Super Bowl demo finally got me excited for 5G
(Digital Trends)
Verizon touts 5G capabilities at Super Bowl 2020
(CNET)
