Nissan "Electrify Your Life"
Brand Activation, Broadcast Commercials
Prod Co: 1st Ave Machine
Dir: Roman Daniel Rütten
Activation, AI Audio, Motion Capture, Unreal Engine, XR Studio, Fabrication, Performance, Video Content
What if you could sell YOURSELF a car? Loved this high concept approach and hybrid of experiential/live action. We built a Metahuman Pipeline (3d Scan, AI Voice Recreation) featuring three influencers on a Soundstage with VFX-driven graphics on giant LED Screens. Mix of Practical and Digital production elements. Translating into a fun and fast narrative. Grounded in authenticity and creativity. We delivered a handful of broadcast ads and this BTS video.
Client: NIssan Canada
Agency: Juniper Park \ TBWA
French Agency: Tam-Tam\TBWA
Production: 1stAveMachine
Original Music, Sound Design & Mix: Oso Audio
VFX & Finishing: Rodeo FX
Creator Casting & Management: Burns Entertainment
