The Dinamita Game
Brand Activation
Doritos Dinamita x Squid Game
Clients: Netflix & Frito Lay
Activation, Unity Game Development, Fabrication, Event Logistics, Installation, Design, Performance, Video Content
To promote the new season of Squid Game and the bold new spicy Dinamita flavor -- we transformed a warehouse into a gameshow where we pulled people off the street and challenged them to win a cash prize.
From the man on the street style interviews to the LED-Studio gameshow, we produced all elements of this experiential stunt.
More about the project on Tool s website.
