Fight Till the Day I Die
Short Brand Documentary (6 Mins)
Directed by Daniel Addelson
Agency: 72 and Sunny
Brand: Coors Light
Josué Rivera gets paid to lose. He's been fighting on the street since the day he was born and at 39 years old he finally became a professional boxer and now runs his own gym in South Philadelphia. He's got one more shot at redemption. This fight in Boston may make or break his career but not his spirit.