Amazon "Wheel of Time"
Brand Activation (New York)
Client: Amazon Prime Video
Prod Co & Agency: Tool Experience
Activation, Event Logistics, Installation, Sensory
The arrival of The Wheel of Time on Amazon Prime Video marks a momentous moment for this epic fantasy book series. For two weeks in November, we activated the Amazon Book Store in New York City and invited shoppers to wield the One Power in an immersive, interactive experience.
We transformed 750 sqft of retail space into a lush, mysterious forest; an oversized illuminated book taking center stage, amongst various interactive scenic elements introducing the characters and key storylines. In the store front window, a realistic recreation of the iconic Waygate structure paired with a 3D printed Ouroboro, pulled people off the street and into the store, to experience the Wheel of Time world IRL for the first time.
Read more about the project on Tool's website.
