Amazon "Reacher Challenge"
Brand Activation
Client: Amazon Prime Video
Prod Co/Agency: Tool Experience
Activation, Event Logistics, Installation, Live Streaming, Performance, Video Content
An obstacle course for anyone to be like Jack Reacher. Activated in Atlanta and Las Vegas during the Pro Bowl and NHL All-Star Weekend -- We designed the Reacher Challenge as an ordeal of physical and mental challenges, each fashioned after a critical scene from the series and placing participants in the same predicaments in which Reacher finds himself. From battles with hitmen, to military-style vaulting logs, to a cerebral counterfeit scavenger hunt, each obstacle sparked maximum adrenaline and yet remained accessible for every player—from granny to global athlete.
