Starburst "Different Every Time"
Broadcast and Digital Campaign
Live Action Directors: Bobby & Brig
AI, Creative Director: Ezra Paulekas
Prod Co: Tool
Agency: DDB Chicago
Using an AI pipeline for Starburst to create modular content that is "different every time"
20 AI World Styles were delivered and integrated into the different variations, which culminated to 60 unique 3 second sequences. This included 16x 100% AI Style Transfer Worlds and 4x Photo Real, compositing the talent from the shoot into the backgrounds generated using AI. In summary, we delivered 320 videos in all aspect ratios (4x5, 16x9, 1x1, 9x16) for this campaign.
For more about how we pulled off this commercial campaign, check out the Tool Experience project page.
